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Survey on social media influencers (SMI) and consumer behaviour

This survey is conducted as part of the research for a Master's thesis. It aims to explore consumer behaviour and perception in social media marketing. With social media influencer (SMI), it is meant a person who creates freely available content on Instagram with the goal to engage its followers and influence their opinion or behaviour. SMIs commonly collaborate with companies and brands to promote products or services.

Dear Participant,

your participation is voluntary and anonymous. The data collected will be used exclusively for academic purposes and analyzed on an aggregate level to ensure complete confidentiality.

We kindly ask you to answer the questions honestly, there are no right or wrong answers. The estimated time to complete the survey is about 10-15 minutes.

Your input is highly valued and appreciated. Thank you for your time!

There are 15 questions in this survey.

Technically Anonymous Participation:

The settings of this survey are configured in such a way that it is not possible to associate the response data with individual participants through technical data such as access keys, participant identifiers (e.g., IP address), timestamps, or similar.

Whether the survey is also substantively anonymous is determined by the content structure and design of the survey. You can find more information on this in the survey description or in the attached or linked privacy policy, if applicable.